Downtown Master Plan

Map of the city limits of Downtown Greenville, South CarolinaThe City of Greenville has hired Urban Design Associates, an international urban design and architecture firm headquartered in Pittsburgh, Pennsylvania, to develop a strategic master plan for downtown Greenville. The objectives of the plan are to attract and retain businesses, residents, and visitors while ensuring the uniqueness and authenticity of downtown; position downtown for the attraction and retention of a workforce for the new economy, and continue the right blend of development and redevelopment. 

The planning process is expected to take six months and the project team will work with a variety of downtown stakeholders - including property owners, residents, businesses, developers, philanthropies and elected officials - to develop a unified vision and comprehensive implementation strategy. In addition to Urban Design Associates, the project team also includes Hawkins Partners (landscape architecture/public space design); HR&A Advisors (market analysis); Thomas & Hutton (civil engineering); and Walker Parking (parking strategy).

Area of Study

Downtown Greenville, South Carolina

Click on the image above to see the expanded view.


To be completed in early 2019


2008 Downtown Master Plan

Future Meetings

Community Meeting #2: Design Studio Open House 

Tuesday, September 11, 2018 -- 5:30 p.m. to 7:00 p.m.  *POSTPONED due to Hurricane Florence 

Card Room in the Westin Poinsett Hotel (Next to Joel's Java)

120 S. Main Street, Greenville, SC 29601

This will be a drop-in Design Studio Open House to discuss your ideas for the future of Downtown Greenville and meet the consultants during their week-long design charrette. View Flyer

Community Meeting #3: Draft Presentation Meeting 

Thursday, September 13, 2018 -- 6:00 p.m. to 7:30 p.m. (Doors open at 5:30 p.m.) *POSTPONED due to Hurricane Florence 

The Peace Center Gunter Theatre

101 W. Broad Street, Greenville, SC 29601

Please join us for a presentation of the draft Greenville Downtown Master Plan. The presentation will highlight the future of Downtown and wraps up a week-long design charrette. View Flyer

Online Comments

If you are unable to attend the public events, we invite you to provide feedback online here. Please note, users will be required to create an account to post comments.

Past Meetings

Community Meeting #1: Public Open House & Summer Garden Party

Wednesday, June 20, 2018 -- 5:30 p.m. to 7:00 p.m.

Tate Plaza at Falls Park (Covered area outside Spill the Beans)

*In the event of inclement weather, the open house will be held in the 1st floor conference room of City Hall

At this informal, drop-in style open house, the public had an opportunity to meet representatives from Urban Design Associates and share their ideas and opinions about the future of downtown, including its buildings, streets, park spaces and uses.